Graybird Foundation Where nonprofits soar. NSCS is now Reach for Home! An updated brand for a transformational organization. Fine Arts Initiative Fulfilling lifelong dreams is what Graybird is all about. Education Access Supporting students in their pursuit of knowledge. Community First Life-changing nonprofits deserve life-affirming brands.

Welcome to Graybird Foundation

from our founder

Jill GrossmanBold moves are at the heart of Silicon Valley—it is a place of innovators, dreamers, and doers. But Silicon Valley is not just where technology begins; it’s also home to millions of people, many of whom are either working to better our society or simply struggling to survive.

At Graybird we feel fortunate to have been part of marketing the technology that has helped so many people, products and companies emerge as leaders. Our foundation is an opportunity to give back to the community we live in and love.

How? By working with a small team of experts, our foundation gives nonprofits that serve education, fine arts and our community access to marketing, branding and communications projects that their budgets simply don’t allow.

Whether you are a marketing professional, an aspiring non-profit organization, or a donor looking to make a difference, we need you. Let’s help our entire community soar.

We hope you will join us on this mission.

Jill Grossman Signature
Jill Grossman

What We Do



Graybird Foundation begins by assessing a nonprofit’s marketing challenge, then develops a strategy and roadmap to set the scope and goals for the project.



Whether fine-tuning an organization’s brand or creating an entirely new identity, Graybird facilitates the branding process.



Graybird develops messaging specific to a nonprofit’s audience segments and delivers PR and social media strategies to achieve objectives.



The Graybird team brings years of experience and insight to supervise all components of a client’s marketing initiative with vendors and partners for a complete solution.

Who We Serve



Based in the San Francisco Bay Area, Graybird is motivated to serve local nonprofits that benefit our communities.


LifeMoves, the largest homeless services provider across San Mateo and Santa Clara Counties, approached Graybird to orchestrate and execute its complete rebranding in a project that spanned from December 2014 to February 2016.

LifeMoves Logo

“We are more alike, my friends, than we are unalike.”
– Maya Angelou, poet

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At Graybird, we care deeply about higher education and eagerly support nonprofits that improve college access and graduation rates among underserved students.


We look for community-based nonprofits that help families understand the value of four-year college degrees, and that provide support for students to discover their strengths, excel academically and contribute to their communities. We worked with Foundation for College Education to expand their programs for underserved middle- and high-school students.

Foundation For a College Education

“Education is the most powerful weapon which you can use to change the world.”
– Nelson MandelaSouth African anti-apartheid revolutionary

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Fine Arts

Fine Arts

Graybird Foundation selects developing artists and creative nonprofits in the Bay Area to promote their bodies of work.


Graybird teamed with the filmmakers of the Surviving Skokie documentary to fund its completion and run its marketing. During the 2015 – 2016 season, Surviving Skokie was accepted as an official selection to screen at a dozen film festivals in the U.S., Europe and Australia. It was an honor to help position Surviving Skokie to win awards at the 2015 Mill Valley and the 2016 Los Angeles Jewish Film Festivals.

Surviving Skokie

“The main thing is to be moved, to love, to hope, to tremble, to live.”
– Auguste Rodin, sculptor

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What People Are Saying


We are beyond grateful to the entire Graybird team for the incredible work they put into our rebrand. Their efforts helped lift our organization to a new level of professionalism.”
Colleen Carmichael


Executive Director, Reach for Home


From day one it was clear that Graybird Foundation was completely committed to a marketing plan that would give Surviving Skokie every chance to make a memorable impact with audiences.”
Eli Adler


Co-Director, Co-Producer, Surviving Skokie


“Graybird Foundation was a strategic partner in co-managing our enormous rebranding initiative. The huge undertaking of the website reflects the creativity and commitment that are hallmarks of a Graybird Foundation project.”
Amy Wright

Amy Wright

V.P. Development, LifeMoves


“The LifeMoves rebrand advanced our marketing impact and helped us achieve our funding goals to serve the homeless in our community.”
Bruce Ives


CEO, LifeMoves

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